INTRODUCTION
Core Idea:
“Transforming Tradition: A Modern Journey Through Sweet Delights”
The rebranding of Achee’s Cakes centers on merging tradition with a modern twist. This concept permeates the logo, rebrand, and website. The logo harmoniously blends classic elements with a fresh color palette, reflecting both heritage and contemporary outlook. The rebranding captures Achee’s Cakes journey, evolving from its roots into a creative modern hub, translated into a visually captivating, user-friendly website. This platform seamlessly narrates the brand’s story, uniting tradition and innovation while highlighting their passion for exquisite treats in the digital era.
Role:
Graphic Designer, UX/UI Designer, Project Manager
Deliverables:
Brand Strategy, New Logo, Website Design & Development
Tools:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, WordPress, Elementor
Client:
Asif Asad Jan – Founder & Owner of Achee’s Cakes
Duration:
3 months
PROJECT SUMMARY
Background:
Beginning in 2009, Pastry Chef Achee initiated his journey, meticulously crafting exceptional and distinctive cakes for his dedicated patrons. Now, seeking a fresh and contemporary identity, he aspires to imbue his brand with a modernized appearance and ambiance.
Challenge:
The challenge of creating a new logo, rebranding, and website for Achee’s Cakes lies in seamlessly blending tradition and modernity. This endeavor involves designing a logo and rebrand that honor the brand’s heritage while infusing it with contemporary vibrancy. The website must encapsulate this balance, narrating Achee’s Cakes’ journey from its roots to its current creative stature while offering an engaging and user-friendly digital experience. This transformation requires not only creative flair but also a deep understanding of the brand’s essence to ensure a cohesive and captivating visual identity across all platforms.
LOGO DESIGN
Sketches:
I designed multiple sketches for the new logo, which effectively showcases the brand’s rich history.
Colour Palette:
I opted for a pastel colour palette for Achee’s Cakes, creating a distinctive and modern visual identity that leaves a lasting impression on the audience.
Typography:
In terms of typography, I opted for the Southampton font, a cursive typeface that imparts a sleek and modern flair to the brand.
Old To New Logo
UX STRATEGY
I made a comprehensive plan that outlines how user experience principles and objectives will be applied to design and develop a product to meet both user and business goals effectively.
SWOT ANALYSIS OF ACHEE'S CAKES
I conducted a SWOT analysis of Achee’s Cakes to gain a deeper insight into their market position.
COMPETITIVE ANALYSIS
I analyzed the competition to know how to stand out in a specific need. This was completed in the form of S.W.O.T. I analyzed three websites, two of which are direct competitors and one is indirect.
NOTE: There were a few more websites that I analyzed, the ones that deal with wedding photography.
TARGET AUDIENCE
FINAL WEBSITE DESIGN
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