Achee's Cakes: A Fresh and Modern Makeover for a Well-Established Brand.

Designed and developed a platform which seamlessly narrates the brand’s story, uniting tradition and innovation while highlighting Achee’s passion for exquisite treats in the digital era.

Client:

Achees_LogoHorizontal

my role:

UX/UI Designer, Graphic Designer, Project Manager

Deliverables:

Brand Strategy, New Logo, Social Media Strategy, Website Design & Development

duration:

January 2020 – Present

AcheesCakes_Title

About the client:

Achees_LogoHorizontal

Beginning in 2009, Pastry Chef Achee initiated his journey, meticulously crafting exceptional and distinctive cakes for his dedicated patrons. Now, seeking a fresh and contemporary identity, he aspires to imbue his brand with a modernized appearance and ambiance.

The outcome:

After implementing the re-branding and launching of the new responsive website, Achee’s Cakes witnessed an impressive increase in the following within just a few months.

Impact_Cake_Orders

Increase in cake orders

Impact_Revenue

Increase in revenue

AcheesCakes_Cover

Unlocking Potential:

The challenge was to create a logo, rebrand, and website for Achee’s Cakes that strikes a balance between tradition and modernity. This involves honouring the brand’s heritage while infusing it with contemporary vibrancy and offering a cohesive and engaging user experience on the website.

“Transforming Tradition: A Modern Journey Through Sweet Delights”

Achee’s Cakes rebrand combines tradition with modernity across the logo, rebrand, and website. The logo fuses classic elements with a fresh color palette, reflecting heritage and a contemporary outlook. The website tells Achee’s Cake’s journey, from its roots to a modern hub, providing a visually captivating, user-friendly platform that unites tradition and innovation in the digital era.

Achees_Mobile&Desktop
Colour_Typeface

I designed multiple sketches for the new logo, which effectively showcases the brand’s rich history.

Logo_sketches
Achee's Cakes Primary Logo
Achee's Cakes Horizontal Logo
Old_Logo New_Logo

Old Logo:

  • The dull and boring colour palette.
  • The logo has too many components.
  • Old and boring typeface.

New Logo:

  • A distinctive and modern visual identity that leaves a lasting impression on the audience.
  • Modern pastel colour palette.
  • Sleek and modern typography. A cursive typeface that imparts a sleek and modern flair to the brand.
AcheesCakes_AcheeIllustration
AcheesCakes_BrandPyramid
Achees_IG_F&F
Achees_IG_Preparations
Achees_IG_Miscellaneous
Achees_IG_Review
AcheesCakes_IG_Posts
Achee_Branding_Mockup
Achee_Cake_Care_Inst_MockUp-Psd
Achee_Apron_Branding_Mockup
Graduation_Cake
Unicorn_Cake
Achee_Logo_MockUp-2
Wedding_Cake_Square_Watermark
 Website Design  
    A responsive website for product showcasing   

OLD STATIC LANDING PAGE: Transformations and Enhancements

Old_Website_01
Old Website: Our-Story
Old Website: Gallery
Old_Website_04
Old Website: Flavours
Old_Website: Testimonials
OldWebsite: Contact Form
Old Website: Homebased

Identifying Gaps: Unveiling the Absences in the Previous Website

  • Responsive and Dynamic Website:

To enhance the User Experience I designed a responsive website that ensures the website adapts to different devices and screen sizes seamlessly.

  • Improved SEO performance:

I made sure that the website had a positive impact on its visibility and ranking in search engine results pages (SERPs).

  • Prices for regular cakes and cupcakes:

The customers often wonder about the prices. To make things super clear and friendly, I included prices for the regular cakes in different sizes and servings.

  • Frequently Asked Questions (FAQs):

Addressing frequent customer inquiries, I’ve incorporated a “Frequently Asked Questions (FAQs)” option into the menu for convenient access.

  • Contact Us:

Achee mentioned that it’s challenging for him to keep track of emails consistently. He prefers using Instagram messaging and Facebook Messenger for customer interactions. These platforms consolidate conversations in one place, and the availability of auto-saved messages helps streamline communication, ultimately saving valuable time.

I incorporated the Facebook Messenger Chat Plugin, complete with pre-saved messages, to facilitate easy communication for the customers.

  • Categorized Image Gallery:

To enhance the browsing experience, I created a dedicated gallery page featuring categories like Birthday, Anniversary, Wedding, and Theme. This organization will make it easier for customers to find the perfect cake for their special occasion.

Business Positioning for Achee's Cakes

I conducted a SWOT analysis of Achee’s Cakes to gain a deeper insight into their market position.

Achees_Strengths_SWOT
Achees_Weaknesses_SWOT
Achees_Opportunities_SWOT
Achees_Threats_SWOT

Market Landscape Analysis: Identifying Design Opportunities

I analyzed the competition to know how to stand out in a specific need. This was completed in the form of S.W.O.T. I analyzed three websites, two of which are direct competitors and one is indirect.

Achees_Competitive_SWOT01
Achees_Competitive_SWOT02