Achee's Cakes: A Fresh and Modern Makeover for a Well-Established Brand.
Designed and developed a platform which seamlessly narrates the brand’s story, uniting tradition and innovation while highlighting Achee’s passion for exquisite treats in the digital era.
Client:
my role:
UX/UI Designer, Graphic Designer, Project Management
Deliverables:
Brand Strategy, New Logo, Social Media Strategy, Website Design & Development
duration:
5 months
About the client:
Beginning in 2009, Pastry Chef Achee initiated his journey, meticulously crafting exceptional and distinctive cakes for his dedicated patrons. Now, seeking a fresh and contemporary identity, he aspires to imbue his brand with a modernized appearance and ambiance.
Challenge:
The challenge was to create a logo, rebrand, and website for Achee’s Cakes that strikes a balance between tradition and modernity. This involves honouring the brand’s heritage while infusing it with contemporary vibrancy and offering a cohesive and engaging user experience on the website.
Solution:
“Transforming Tradition: A Modern Journey Through Sweet Delights”
Achee’s Cakes rebrand combines tradition with modernity across the logo, rebrand, and website. The logo fuses classic elements with a fresh color palette, reflecting heritage and a contemporary outlook. The website tells Achee’s Cake’s journey, from its roots to a modern hub, providing a visually captivating, user-friendly platform that unites tradition and innovation in the digital era.
The outcome:
After implementing the re-branding and launching of the new responsive website, Achee’s Cakes witnessed an impressive 30% surge in cake orders and a significant 15% increase in revenue within just a few months.
UX STRATEGY
I made a comprehensive plan that outlines how user experience principles and objectives will be applied to design and develop a product to meet both user and business goals effectively.
SWOT ANALYSIS OF ACHEE'S CAKES
I conducted a SWOT analysis of Achee’s Cakes to gain a deeper insight into their market position.
COMPETITIVE ANALYSIS
I analyzed the competition to know how to stand out in a specific need. This was completed in the form of S.W.O.T. I analyzed three websites, two of which are direct competitors and one is indirect.
NOTE: There were a few more websites that I analyzed, the ones that deal with wedding photography.
TARGET AUDIENCE
LOGO DESIGN
Colour Palette:
I opted for a pastel colour palette for Achee’s Cakes, creating a distinctive and modern visual identity that leaves a lasting impression on the audience.
Typography:
In terms of typography, I opted for the Southampton font, a cursive typeface that imparts a sleek and modern flair to the brand.
Sketches:
I designed multiple sketches for the new logo, which effectively showcases the brand’s rich history.
Old To New Logo
Old Logo:
- The dull and boring colour palette
- The logo has too many components
- Old and boring typeface
New Logo:
- Modern and distinctive visual identity
- Modern pastel colour palette
- Sleek and modern typography
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