Designed and developed a platform which seamlessly narrates the brand’s story, uniting tradition and innovation while highlighting Achee’s passion for exquisite treats in the digital era.
UX/UI Designer, Graphic Designer, Project Manager
Brand Strategy, New Logo, Social Media Strategy, Website Design & Development
January 2020 – Present
About the client:
Beginning in 2009, Pastry Chef Achee initiated his journey, meticulously crafting exceptional and distinctive cakes for his dedicated patrons. Now, seeking a fresh and contemporary identity, he aspires to imbue his brand with a modernized appearance and ambiance.
After implementing the re-branding and launching of the new responsive website, Achee’s Cakes witnessed an impressive increase in the following within just a few months.
The challenge was to create a logo, rebrand, and website for Achee’s Cakes that strikes a balance between tradition and modernity. This involves honouring the brand’s heritage while infusing it with contemporary vibrancy and offering a cohesive and engaging user experience on the website.
“Transforming Tradition: A Modern Journey Through Sweet Delights”
Achee’s Cakes rebrand combines tradition with modernity across the logo, rebrand, and website. The logo fuses classic elements with a fresh color palette, reflecting heritage and a contemporary outlook. The website tells Achee’s Cake’s journey, from its roots to a modern hub, providing a visually captivating, user-friendly platform that unites tradition and innovation in the digital era.
To enhance the User Experience I designed a responsive website that ensures the website adapts to different devices and screen sizes seamlessly.
I made sure that the website had a positive impact on its visibility and ranking in search engine results pages (SERPs).
The customers often wonder about the prices. To make things super clear and friendly, I included prices for the regular cakes in different sizes and servings.
Addressing frequent customer inquiries, I’ve incorporated a “Frequently Asked Questions (FAQs)” option into the menu for convenient access.
Achee mentioned that it’s challenging for him to keep track of emails consistently. He prefers using Instagram messaging and Facebook Messenger for customer interactions. These platforms consolidate conversations in one place, and the availability of auto-saved messages helps streamline communication, ultimately saving valuable time.
I incorporated the Facebook Messenger Chat Plugin, complete with pre-saved messages, to facilitate easy communication for the customers.
To enhance the browsing experience, I created a dedicated gallery page featuring categories like Birthday, Anniversary, Wedding, and Theme. This organization will make it easier for customers to find the perfect cake for their special occasion.
I conducted a SWOT analysis of Achee’s Cakes to gain a deeper insight into their market position.
I analyzed the competition to know how to stand out in a specific need. This was completed in the form of S.W.O.T. I analyzed three websites, two of which are direct competitors and one is indirect.
I opted for a pastel colour palette for Achee’s Cakes, creating a distinctive and modern visual identity that leaves a lasting impression on the audience.
In terms of typography, I opted for the Southampton font, a cursive typeface that imparts a sleek and modern flair to the brand.
I designed multiple sketches for the new logo, which effectively showcases the brand’s rich history.