INTRODUCTION
Core Idea:
To create an e-commerce app that effectively showcases the company’s information and products, while also providing a user-friendly purchasing experience, is essential.
A smooth and streamlined checkout experience that ensures users do not encounter confusion and exit the application.
Role:
UX Research, UX/UI Design, Art Direction, Project Management
Deliverables:
Mobile App Design, Clickable Prototype
Tools:
Adobe Illustrator, Figma
DESIGN PROCESS
In the initial stage of the design process, I conducted desk research to gain insight into the behaviour of competitors and users. I believe this information is crucial to gather early on in the process, even before brainstorming or creating prototypes.
My next task involved planning the required number of screens for the e-commerce application. I had to strategize ways to access the competition’s instructions and guidelines with minimal clicks.
SWOT ANALYSIS
I sought inspiration from various websites, studying their effective features and how they present information in a clear and user-friendly manner. To understand what works and what doesn’t, I conducted SWOT analyses on five online shopping apps, including both relevant and uniquely designed ones.
PERSONA
FLOW CHART
I started creating a flow chart to map out how visitors might navigate through the app.
LOW-FIDELITY WIREFRAMES
COLOUR PALETTE
While exploring different baking apps, I noticed that most of them have a black color scheme. However, I wanted to create something unique by incorporating both dark and light color accents. My goal was to make the app visually appealing and enjoyable to use.
ICON DESIGN
HIGH-FIDELITY WIREFRAMES
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