The project offers a remedy for newcomers in Canada who encounter challenges in securing employment in their chosen domains. It does so by creating a community-driven network that aims to link them with established immigrants. This connection serves to provide guidance and assistance, ultimately facilitating a smoother journey for newcomers. Additionally, valuable resources pertaining to job hunting are made available to aid in their employment search.
UX Research, UX/UI Design, Art Direction, Project Management
Mobile App Design, Clickable Prototype, Brand Identity
In school, when tasked with choosing a final project, I sought guidance from my teacher on selecting the right topic. Her advice was to observe the challenges people face in their daily lives and identify what matters most. I noticed several pressing issues, but two stood out prominently:
I initially tackled the first problem, attempting to establish communication with doctors. To my surprise, I found it impossible to engage with medical professionals. Despite reaching out and explaining that I was a student conducting research, I received no responses, even from the Canadian Cancer Society. This setback led me to shift my focus to the second problem.
Understanding the struggles newcomers encounter when settling in Canada and pursuing careers in their respective fields, I was determined to address this challenge effectively and make the transition smoother for them.
The newcomers in Canada face different challenges and have a hard time settling here especially finding jobs in their desired fields
As mentioned earlier one of the main goals of this app is to provide the users enough resources to help them ease their journey. They don’t have to browse the internet to find specific information and waste their time.
These resources are taken from different places of the government and other organizations.
The categorized resources are then sub-categorized according to the related information. This will ease the users search to find a specific topic.
Job Tracker feature can help the user to easily record and follow up with the jobs that they have applied for.
Jobs are categorized as labels. The label is represented with a colour. On each label, there will be a list of the related jobs. One job can have multiple labels. This will ease the search criteria.
This project has three primary objectives.
Canada has a long history of immigration. Millions of people from all over the world have chosen, and continue to choose, Canada as their new home. Annually, Canada welcomes thousands of immigrants seeking to embark on a new chapter in their lives. While these numbers are substantial, each immigrant arrives with a unique set of challenges. Among these challenges, employment-related hurdles stand out prominently. The abundance of resources pertaining to job hunting is often scattered and overwhelming, making it a daunting task for newcomers to access valuable information.
// denotes a break in the historical series
Note(s): The lines within the bars in the shaded area of the chart for the years 2026 to 2041 indicate the interval between the minimum and maximum values projected for all 11 scenarios combined.
Source(s): Census of Population, 1871 to 2006, 2016 and 2021 (3901); National Household Survey, 2011 (5178); Population projections on immigration and diversity for Canada and its regions, 2016 to 2041 (5126); The presented data are based on the reference scenario.
*Respondents allowed to cite more than 1 reason; hence, percentages do not total 100%
Source: Longitudinal Survey of Immigrants to Canada, 2005
Based on the problem and given solution, there are two target audiences.
I analyzed the competition to know how to stand out in a specific need. This was completed in the form of S.W.O.T. I downloaded three apps, one of which is my direct competitor and two are indirect.
NOTE: There were a few more apps that I analyzed, the ones that deal with job search, one of them was LinkedIn.
I conducted user interviews to gain valuable insights into their needs, preferences, and pain points. This deeper understanding of the target audience allowed me to create more effective and user-centric solutions.
I interviewed the newcomers and the settled immigrants. In total, I interviewed 16 participants. Questions changed according to the behaviour of the participant, but there were key main questions that were asked from the participants.
DATA POINTS FROM THE INTERVIEWS
After the interviews and key findings, all the hypotheses were validated.
HOW MIGHT WE…
I crafted a comprehensive profile for the primary archetype. By anticipating their challenges, aspirations, and habits, I was able to create diagrams that accurately capture their mindset and desired outcomes. This process allowed me to develop an intuitive understanding of their needs and provided invaluable insights into how our platform can serve them best. I created the Empathy Map, JTBD, User Journey, and Mental Model to fully understand the user’s needs.
I did the same for the secondary archetype to better understand the needs and the pain points.
This is not a full app. Here are the screens of the few flows.