Konnect – MJ Designs

INTRODUCTION

Core Idea:

The project offers a remedy for newcomers in Canada who encounter challenges in securing employment in their chosen domains. It does so by creating a community-driven network that aims to link them with established immigrants. This connection serves to provide guidance and assistance, ultimately facilitating a smoother journey for newcomers. Additionally, valuable resources pertaining to job hunting are made available to aid in their employment search.

Role:

UX Research, UX/UI Design, Art Direction, Project Management

Deliverables:

Mobile App Design, Clickable Prototype, Brand Identity

Tools:

Adobe Photoshop, Adobe Illustrator, Figma, Trello

Client:

Vancouver Film School

Duration: November 2022 – March 2023 (4 months)

PROJECT SUMMARY

Background:

The inspiration for this project came from my own experience. When I moved to Canada in July 2016 I started applying for Graphic Designer jobs, but unfortunately, I never got a reply from any of the employers. My certifications were not recognized here nor did I have Canadian experience.

I know how hard it is for newcomers to settle here and start their careers in their own fields. So, I decided to do something about it and how this challenge can be managed properly and easily.

Overview:

Every year thousands of immigrants come to Canada to start a new life. According to the Canadian government website, Canada aims to welcome new permanent residents from 2023 to 2025 which is:

These are very large numbers, and all these immigrants will face different challenges after coming here. One of the main challenges is facing employment-related difficulties. Resources related to finding a job are all over the place and it’s hard to find information.

Problem:

The newcomers in Canada face different challenges and have a hard time settling here especially finding jobs in their desired fields.

DESIGN PROCESS

GOALS & APPROACH

There are three main goals for this project.

The Research

Let’s start with understanding the users' needs

HYPOTHESES

Newcomers don’t have enough knowledge about the Canadian job market due to cultural and language barriers, which can make it difficult for them to communicate effectively in the workplace.

Newcomers don’t have much social and professional connections, which can make it difficult for the newcomers to find job opportunities.

Newcomers may not be familiar with the Canadian job search process, which can lead to frustration and confusion.

Newcomers qualifications, certifications and previous experience is not recognized which can limit their job prospects.

TARGET AUDIENCE

Based on the problem and given solution, there are two target audiences.

COMPETITIVE ANALYSIS

I analyzed the competition to know how to stand out in a specific need. This was completed in the form of S.W.O.T. I downloaded three apps, one of which is my direct competitor and two are indirect.

NOTE: There were a few more apps that I analyzed, the ones that deal with job search, one of them was LinkedIn.

INTERVIEWS

I interviewed the newcomers and the settled immigrants. In total I interviewed 16 participants. Questions changed according to the behaviour of the participant, but there were key main questions that were asked from the participants which were:-

USER PROFILES

PRIMARY ARCHETYPE

I crafted a comprehensive profile for the primary archetype. By anticipating their challenges, aspirations, and habits, I was able to create diagrams that accurately capture their mindset and desired outcomes. This process allowed me to develop an intuitive understanding of their needs and provided invaluable insights into how our platform can serve them best.