ADVENTUROUS JOURNEY TO EGYPT: An informative travel brochure.

The core idea is to demonstrate the experience of the venturesome journey of EGYPT in a unique and eye-catching way, which will attract tourists.

school project:

LaSalle-Vancouver

my role:

Graphic Design, Art Direction, Project Management

deliverables:

Printed Brochure, Digital Brochure

duration:

3 weeks

Travl_Broucher

PROJECT SUMMARY

Background:

Discover the world’s ancient civilization spanning three millennia. The rulers of Egypt amassed great wealth and expended it on grandiose architectural projects, of which the most spectacular were the Fourth Dynasty pyramids of Gizeh, the oldest of the Seven Wonders of the World. Also, many great tombs and temples are found in Egypt which has unique structures and sites.

Ancient Egyptians used Hieroglyphic script, a writing system, to represent their language. Because of their pictorial elegance, Herodotus and other important Greeks believed that Egyptian hieroglyphs were something sacred, so they referred to them as ‘holy writing’. Thus, the word hieroglyph comes from the Greek hiero ‘holy’ and glypho ‘writing’. In the ancient Egyptian language, hieroglyphs were called medu netjer, ‘the gods’ words’ as it was believed that writing was an invention of the gods. The script was composed of three basic types of signs: logograms, representing words; phonograms, representing sounds; and determinatives, placed at the end of the word to help clarify its meaning. Over a thousand different hieroglyphs were in use initially and later reduced to about 750 during the Middle Kingdom.

Each symbol in the hieroglyphs script has a deep meaning and tells a story. They are very interesting and show how the Egyptian culture evolved. The slogan of this travel adventure challenges us to uncover these symbols and to learn about them. These hieroglyphs are engraved on the stones and walls of tombs and temples, which give an extraordinary look to each site. The young and curious mind will definitely want to venture into such an adventure.

Challenge:

Design a travel brochure which shows a 14-day adventurous journey to Egypt by G Adventures. This CONCEPTUAL brochure will transport the reader into the visual space of the environment and invite them to discover something new in a familiar place or become familiar with a new location. This effective tour brochure will be full of maps, pictures of specific spots, information about must-visit sites, and unique photos, diagrams and illustrations to heighten the reader’s curiosity. The brochure will have a strong SLOGAN that puts an original twist on the set of tours and guides the design choices for the overall layout.

MY APPROACH

Background:

I incorporated the hieroglyphs, ancient Egyptian symbols, into the background’s design, to give it a historical or cultural theme. This implies a deliberate design choice to add a unique and visually interesting element to the background.

Illustrations:

Ancient Egyptian civilization had a rich and complex pantheon of Gods and Goddesses, each associated with specific attributes, functions, and symbolism. I illustrated these Gods and symbols to create visual references to help others understand and appreciate the mythology and religious beliefs of ancient Egypt.

Maps:

I mapped out the journey day by day to create a structured and organized visual guide for tourists, making it easier for them to follow the itinerary and explore the various locations throughout the 14-day trip. 

The purpose of these maps is to provide visual representations of the itinerary, highlighting the specific places and destinations that tourists will visit on each day of their journey.

These maps are not just simple directions but are likely visually engaging, featuring landmarks, cultural sites, and other relevant information to enhance the tourists’ understanding and experience.

TravelBrochure_Anubis_01
TravelBrochure_4.day-1

Day by day Illustration of the Maps:

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TravelBrochure_Map_Day2&3
TravelBrochure_Map_Day4&5
TravelBrochure_Map_Day6&7
TravelBrochure_Map_Day8-9&10
TravelBrochure_Map_Day11&12

I employed the Ankh symbol to signify the locations marked by pins.

TravelBrochure_Map_Day13&14

A concealed message was ingeniously embedded within the brochure, waiting to be uncovered by those with a discerning eye and a penchant for exploration.

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