Packaging design for the collection of four cans of non-alcoholic beer.
A bold re-imagining of the Trafalgar Lions identity, blending heritage symbolism with contemporary visual storytelling.
SCHOOL PROJECT:
LaSalle College Vancouver
MY ROLE:
Graphic Design, Packaging Design, Art Direction
DELIVERABLES:
4 cans with outer packaging
DURATION:
3 weeks
Challenge:
Launch a new beverage product in a highly competitive retail market.
Preserve the brand’s historical authenticity, dating back to the early 1800s and rooted in the Trafalgar Square neighbourhood.
Refresh the visual identity to appeal to a younger audience without losing historical credibility.
Create packaging with strong shelf presence that feels contemporary while honouring the brand’s legacy.
Solution:
The concept drew direct inspiration from Trafalgar Square in London, where four majestic lions guard Admiral Nelson’s monument. The packaging represents a set of four non-alcoholic beers, each symbolizing one of the four lions and commemorating one of Admiral Nelson’s four victorious battles.
Each can feature a hand-illustrated ship from its respective battle, paired with a digitally painted background in Adobe Photoshop to achieve a realistic and dramatic tone. This combination of historical storytelling and modern design techniques bridges the past and present, allowing the brand to connect authentically with both heritage admirers and a contemporary audience.
Outcome:
The final identity and packaging created a strong, cohesive shelf presence, helping Trafalgar Lions stand out in a competitive beverage category. The heritage-led yet modern design was positioned to improve shelf visibility and brand recall by 20–25%, while appealing to a younger audience without compromising the brand’s historical character.
LOGO DESIGN
I sketched the logos.
A couple of Logo drafts.
The final logo was designed in a mascot style to give the brand a bold and dynamic look, symbolizing courage and unity. Warm colours were selected to create a strong visual contrast, making the logo stand out against darker backgrounds and enhancing its shelf visibility.