Madiha Jan

Zaal Beauty:

Logo that captures the very essence of the brand, in an elegant and visually appealing way.

Drawing on my passion for creativity and a keen eye for aesthetics, I am thrilled to have brought ZAAL Beauty’s vision to life with a logo that is both striking and unforgettable, resonating with its target audience and setting it apart in the fiercely competitive online market.

CLIENT:

Umera Lodhi

MY ROLE:

Graphic Designer, Social Media Strategy

DELIVERABLES:

Logo Design, Icons for Instagram highlight stories

DURATION:

November – December 2020

About the Client:

When Umera Lodhi, founder of Zaal Beauty, contacted me, she didn’t just want a logo. She wanted a symbol of her love for her daughters.

The name “Zaal” is ingeniously derived from the Arabic and Urdu alphabet and cleverly bears the initials of her daughters and her nickname. My mission was to translate this beautiful, personal story into a distinctive brand identity for her venture in the beauty industry. The name itself is a testament to the brand’s distinctiveness and personal touch, setting it apart in the beauty industry.

Challenge:

Design:
– Incorporating the Arabic letter “Zaal” into a logo while preserving its cultural significance.
– Creating a visually cohesive identity that feels modern, stylish, and market-relevant.
Approach:
– Balanced the intricate curves and strokes of Arabic typography with clean, contemporary design elements.
– Focused on clarity, legibility, and versatility to ensure the logo performs well across digital and print applications.
Colour & Visual Direction:
– Selected a refined colour palette that complements the Arabic letterform.
– Ensured alignment with the beauty and fashion industry, reinforcing elegance and sophistication

Solution:

Designing a logo for ZAAL Beauty that incorporates the Arabic alphabet “zaal” involves a creative and intriguing challenge. To address this, I consider the following steps:

Research and Cultural Understanding: In the beginning, I conducted in-depth research on the Arabic alphabet and its significance. Understood the specific connotations and cultural symbolism attached to the letter “zaal.”
Blend Traditional with Modern: Find a balance between traditional Arabic calligraphy and modern design elements. This harmony ensures that the logo maintains its cultural identity while appealing to contemporary aesthetics.
Colour Palette Selection: I explore colour palettes that align with the beauty and clothing industry while complementing the Arabic letter.

LOGO DESIGN PROCESS

STAGE 1:

I created several sketches for the wordmark “ZAAL” and presented them to her, asking her to select her favourite three designs.

STAGE 2:

Colour Palette:
A gold-led colour palette was chosen to reflect ZAAL Beauty’s sense of luxury, sophistication, and cultural heritage. Inspired by the Arabic letter “Zaal,” the palette blends warm, grounding tones with refined gold accents to balance tradition and modern elegance. Each hue was selected to support the brand’s positioning within the beauty and fashion space while creating a distinctive and timeless visual identity.