Madiha Jan

Achee's Cakes

A Fresh and Modern Makeover for a Well-Established Brand.

Designed and developed a platform which seamlessly narrates the brand’s story, uniting tradition and innovation while highlighting Achee’s passion for exquisite treats in the digital era.

CLIENT:

Cake Decorator Achee

MY ROLE:

Graphic Designer, Website Designer & Developer, Brand Strategist

DELIVERABLES:

Brand Strategy, New Logo, Social Media Strategy, Website Design & Development

DURATION:

January 2021 – Present

About Achee:

Beginning in 2009, Cake Decorator Achee initiated his journey, meticulously crafting exceptional and distinctive cakes for his dedicated patrons. Now, seeking a fresh and contemporary identity, he aspires to imbue his brand with a modernized appearance and ambiance.

Unlocking Potential:

The challenge was to rebrand the company and develop a responsive website for Achee’s Cakes that strikes a balance between tradition and modernity. This involves honouring the brand’s heritage while infusing it with contemporary vibrancy and offering a cohesive and engaging user experience on the website.

“Transforming Tradition: A Modern Journey Through Sweet Delights”

The Outcome:

After implementing the rebranding and launching of the new responsive website, Achee’s Cakes witnessed an impressive increase in the following within just a few months.

Increase in cake orders

Increase in revenue

Rebranding

A Fresh and Modern Makeover

Logo Development:

I designed multiple sketches for the new logo, which effectively showcases the brand’s rich history.

Colour Pallette:

Developed a warm, inviting colour palette inspired by frosting tones and pastel sweets to reflect the brand’s joyful personality
Balanced playful accent colours with grounding neutrals to maintain visual clarity and sophistication
Ensured the palette worked consistently across digital, packaging, and social media touchpoints

Typography:

Selected Southampton for the logo to convey a handcrafted, artisanal feel aligned with the brand’s craftsmanship
Chose Lora for the website to ensure clarity, readability, and a refined digital presence
Built a cohesive typographic system that balances warmth with professionalism across print and digital applications

Old Logo:

Overly complex with too many visual elements
Lacked focus, cohesion, and visual hierarchy
The generic typeface failed to reflect the brand personality
Subdued colour palette lacked vibrancy and emotional appeal
Did not support a strong or memorable brand presence

New Logo:

Distinctive and Memorable Identity: The logo features a clean, modern aesthetic that stands out in a competitive market. Its distinctive form ensures it remains easily recognizable and memorable across various touchpoints.
Refined Pastel Colour Palette: A carefully curated pastel colour palette brings a sense of warmth, sophistication, and modernity. These softer tones enhance visual appeal while maintaining a professional and approachable brand presence.
Elegant, Contemporary Typography: The use of a sleek, cursive typeface introduces a sense of elegance and creativity. It adds a modern flair while maintaining readability, perfectly balancing style with function.

Website Design

A responsive website for product showcasing

OLD STATIC LANDING PAGE: Transformations and Enhancements

Identifying Gaps: Unveiling the Absences in the Previous Website

Responsive and Dynamic Website:

To enhance the User Experience I designed a responsive website that ensures the website adapts to different devices and screen sizes seamlessly.

Improved SEO performance:

I made sure that the website had a positive impact on its visibility and ranking in search engine results pages (SERPs).

Prices for regular cakes and cupcakes:

The customers often wonder about the prices. To make things super clear and friendly, I included prices for the regular cakes in different sizes and servings.

Frequently Asked Questions (FAQs):

Addressing frequent customer inquiries, I’ve incorporated a “Frequently Asked Questions (FAQs)” option into the menu for convenient access.

Contact Us:

Achee mentioned that it’s challenging for him to keep track of emails consistently. He prefers using Instagram messaging and Facebook Messenger for customer interactions. These platforms consolidate conversations in one place, and the availability of auto-saved messages helps streamline communication, ultimately saving valuable time.

I incorporated the Facebook Messenger Chat Plugin, complete with pre-saved messages, to facilitate easy communication for the customers.

Categorized Image Gallery:

To enhance the browsing experience, I created a dedicated gallery page featuring categories like Birthday, Anniversary, Wedding, and Theme. This organization will make it easier for customers to find the perfect cake for their special occasion.

Business Positioning for Achee's Cakes

I conducted a SWOT analysis of Achee’s Cakes to gain a deeper insight into their market position.

Market Landscape Analysis: Identifying Design Opportunities

I analyzed the competition to know how to stand out in a specific need. This was completed in the form of S.W.O.T. I analyzed three websites, two of which are direct competitors and one is indirect.