Madiha Jan
Madiha Jan
LCI Melbourne
Innovative design solutions that reflected the vision and identity.
Developed and adapted visually compelling graphic concepts for print, web, social media, digital signage, and events tailored to the LCI Melbourne market.
EMPLOYER:
LCI Melbourne
MY ROLE:
Graphic Designer
DELIVERABLES:
Brochures, Flyers, Booklets, Signage, Billboards, Banners, Promotional Booth, Social Media Assets
DURATION:
February 2024 – December 2024
About LCI Melbourne:
LCI Melbourne is part of LCI Education, a global network of 12 higher education institutions across five continents. In 2023, LCI Education underwent a major rebrand led by the internationally renowned creative agency Sid Lee, strengthening a long-standing reputation built over 65 years of academic excellence.
My Part:
Joined LCI Melbourne in February 2024 as the only designer hired from Vancouver, selected after achieving a 150% rating on the interview design challenge. Collaborated closely with the marketing team to deliver print and digital collateral aligned with LCI Education’s global brand system, supporting both external marketing initiatives and internal communications while adapting the identity for the Melbourne campus.
The Outcome:
At LCI Melbourne – Institute of Higher Education, I played a key role in strengthening the brand across print, digital, and events while ensuring consistency with brand guidelines. My creative designs enhanced audience engagement and brand recognition. Collaborating with local and international teams, I helped execute impactful marketing initiatives. Additionally, my management of digital assets and focus on design trends contributed to a modern and cohesive brand identity.
Print Collaterals:
Digital Experience:
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